Ninja Labs is a first of its kind incubation program developing IP and new venture opportunities that push the gaming landscape forward. Led by Tyler “Ninja” Blevins, Ninja Labs will leverage the likeness and expertise of the world’s most recognized gaming creator as he enters the next chapter of his career.

Ninja Labs is a natural progression for GameSquare with full service capabilities across its owned business creating bespoke campaigns for the biggest brands in the world. Ninja Labs presents an interesting opportunity to combine the execution and resources of a full service agency with the ideas of creators who know their audience better than anyone.

Ninja Labs is where creator-first ideas come to life.